Alternative Apparel

Alternative has been challenging the concepts of fashion since 1995, when Founder and Designer Greg Alterman set out to create the perfect t-shirt, one designed for fashion, made for comfort, and tailored for a flawless fit.


About Alternative Apparel

Today, Alternative has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to offer a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel, Alternative Earth. As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort - both inside and out. Our mission is about more than just designing clothes that look and feel; we want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live - and what you wear. Alternative creates apparel and accessories for men, women, babies and toddlers across the United States.

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