Frederick's of Hollywood

Since 1946, Frederick's of Hollywood has empowered women to feel beautiful and glamorous in a way no one else can.


About Frederick's of Hollywood

Having Introduced black lingerie, the push-up bra and the padded bra, we have earned a place as one of the leading innovators of women's apparel. Today, the luxurious offerings in our collection are trendsetting yet utterly timeless. As iconic and innovative as ever?yet we've never looked more modern.

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